WHAT WE DO
Small Market Marketing
has never been easier.
Whether you call it small market, unmeasured, or rural radio, Gen Media Partners is the easiest and most efficient way to work with radio stations outside of metro areas.
With our decades of experience selling beyond the metro we offer resources and tools that no other company can provide.
GMP Does it all
BOOST your brand by turning on NON-METRO RADIO
How it Works
The remaining 2000 counties are considered NON-METRO and represent over 20% of the U.S. population!
Nielsen rates 248 Audio Metro Statistical Areas across the country . . .
These Metro Areas account for 80% of the U.S. Population.
Are you Missing 20% of your target?
Roll the mouse over map to zoom into that area
GMP BOOST RESEARCH marries Nielsen Radio County Coverage data and GMP’s independent broadcaster roster to help brands and agencies confirm the need for non-metro coverage.
EVERY COUNTY and Nielsen county cluster in the country is organized with population, MSA/DMA detail, metro spill analysis and station recommendations.
BOOST RESEARCH is an essential tool that confirms audio coverage quickly
We can take your store locations and produce precise and objective market analysis in minutes
We can easily (one order, one check) deliver the gray space where 20% of Americans live and work
We can compute 10 or 10K zip codes and send you market analysis and station recommendations for your locations in a blink!
Do you need to understand your locations and how to best plan for coverage, but don’t have the county names available? THAT’S WHERE WE COME IN!
HOW IT WORKS
Provide Zip Codes
Be it 10 or 10k- give us the zip codes for desired location coverage
We'll return BOOST research and full media planning understanding in minutes!
The Power of Small Market Radio
Non-metro areas are disproportionately GROWING compared to urban areas
We can recommend local stations down to the county or zip code
There are more than 11,000 commercial radio stations and we work with over half
Non-Metro GDP is in the BILLIONS
Consumers spend locally, so marketers must SPEND locally too.
Check out more of our
insights & resources