Selling on behalf of small markets and independent broadcasters is in our DNA.

Gen Media Partners’ BOOST non-metro team uses best practices from the small market sales firms before us- Regional Market Radio, Local Focus Radio and Regional Reps with the added benefit of new technology and systems that make buying and planning in the non-metro audio space easier than ever.

FCC licensed, commercial radio stations in the US

Non-Metro and live outside of Nielsen Audio rated MSAs (47%)

Our Mission

It is our mission and driving motivation that the rural communities in American should be targeted separately, intentionally, and differently than the major metros.

We believe in local radio, we believe in local broadcasters, we believe in local content, we believe in local connection, and we have the most powerful and viable network of stations to help you activate your important message.



Gen Media Partners and our list of radio partners is different from our competition because we have access to TRULY local events and promotions that brands can tap intro to help support their local first philosophy.

You will not find one publicly traded company on our list. We are the mom-and-pop small business owners who still believe that their license is a responsibility to serve the people.

The Non-Metro Audio Experts

Meet the Team


SVP, Director of
Non-Metro Audio Sales

About Devon

Devon leads Gen Media Partners’ small market and non-metro sales initiatives. She started as a McGavren Guild sales assistant 22 years ago and proudly boasts relationships with many of the same broadcasters. Her understanding and interest in the trends and categories that drive national spot radio sales help her coach client stations on how to maximize their national revenue and opportunity. She is an experienced, energetic, and entrepreneurial executive who loves to win.


Account Manager

About Kathleen

Kathleen (Kat) started her radio career at Interep Radio Sales in 2002.  She started at Regional Reps in 2013 as an Account Manager with the Dallas office and promoted to Client Services Director in 2016.  She joined Gen Media Partners in 2018 as the Director of Business Development and Senior Account Manager.  Her strong analytical skills and market knowledge resulted in design and creation of new proprietary software within our Boost Programs. 


Account Manager

About Mandee

Mandee has worked in the Radio industry for her entire career over the last 19 years. She is a natural leader and helped grow and manage the Account Management team into what it is today. Her positivity, insight and strong work ethic have helped develop and strengthen the success of this team.  Mandee excels at helping agency media partners with their radio research and with recommendations, while getting our stations “the win!”  Her focused and trustworthy approach has always served our clients well.

GMP Makes it Easy

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