The Upper Peninsula of Michigan houses a unique and valuable small market, characterized by a population of around 300,000 people spread across several core communities. This small market stands out due to its stunning topography, with beautiful lakes and mountains surrounding the region, making it a haven for outdoor enthusiasts. The area’s strong economy is driven by industries such as mining, particularly in copper and iron ore, as well as the robust paper industry. Additionally, the Upper Peninsula boasts a significant seasonal influx of tourists and vacationers, attracted by its natural beauty and recreational opportunities. With a dedicated and experienced team of broadcasters, this small market serves as a valuable voice and source of local news and sports for the communities it covers. Despite being a rural area, the market is well-versed in digital platforms and has a strong online presence through various websites, social media platforms, and streaming services. Overall, the Upper Peninsula’s small market offers a unique blend of natural beauty, strong economic potential, and a close-knit and engaged community.