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Small Market Radio’s Secret Sauce
We are on a mission! We want to highlight the value of non-metro radio for brands and marketers. Marketing funds more naturally flow to areas with a magic Nielsen number in front of it, but 20% of the US pop lives “non-metro” or outside of Nielsen defined metro areas. GMP worked with 1300 different non-metro broadcasters last year! 1300! So we have lots of amazing and inspirational locally owned and run broadcasters to pull from!