Clayton, from Radford Media Group, joins the host in this episode to discuss their market and the power of local connectivity. They shed light on the potential of small markets beyond the Nielsen rated metros and the importance of marketing these areas. Clayton shares insights about their community podcast network and how they deliver local content to their listeners. Their focus on severe weather coverage and providing real-time information to their region sets them apart from other media outlets. With their local DJs and trusted voices, they have built strong relationships with their community. They dispel the myth that rural areas lack spending power, highlighting the presence of wealth in their region. Finally, they emphasize the value of live and local broadcasters in delivering timely and relevant content. The episode aims to educate national advertisers about the significance of small markets and the impact they can make.