Eureka, California is a market that often gets overlooked by national brands and advertising agencies due to the lack of traditional metrics and ratings. However, David, a broadcaster from Bicoastal in Eureka, sheds light on the unique value and potential of this market. With a population of nearly 150,000 people and a picturesque location on the California coast, Eureka offers a range of opportunities for businesses and advertisers. The area is known for its stunning natural beauty, including the breathtaking redwood forests and access to the Pacific Ocean. David highlights the strong sense of community and local pride in Eureka, with heritage personalities on the airwaves and a commitment to serving the needs of the people. Despite being a non-metro market, Eureka has a thriving radio industry that focuses on local content and engages with listeners on a personal level. This in-depth conversation highlights the untapped potential of Eureka’s market and challenges the misconceptions surrounding small markets.